PENTAHELIX BASED ENTREPRENEURSHIP MANAGEMENT AT PKBM ASHOLAHIYAH

Abstract

Purpose: This study aims to find out how to manage the entrepreneurial potential of the village with the method of building cross-stakeholder cooperation (penta helix), then to improve entrepreneurship skills in an effort to improve the welfare of rural communities. Theoretical Framework: The theoretical framework used is entrepreneurship theory, pentahelix theory and community learning center (PKBM). Design/Methodology/Approach: This study uses a quantitative approach, namely research based on assumptions, then determined several variables through the right research instruments. The number of respondents was 30 PKBM students. Findings: The results of the study show extraordinary results, meaning that the contributors have proven to benefit from this research, starting from the skill factor in mapping business capabilities, besides showing positive results, meaning that participants have proven to benefit from this research starting from the knowledge aspect of mapping business potential., determination of marketing strategies, and business management techniques. Research, Practical & Social implications: The practical implication is that the program has succeeded in increasing participants' knowledge of the penta helix principle, the use of various media to market products, and the flow of entrepreneurial capital. loans for MSME development. Implications/Originality/Value: Furthermore, pentahelix-based entrepreneurial management has an impact on increasing the ability of entrepreneurship skills according to the entrepreneurial potential of the existing village, carried out systematically and sustainably, then managing appropriate marketing strategies, and business control techniques.