Communicating Corporate Social Responsibility: Empty Promises or Smart Strategy?

Brunner, C. B., Esch, F.-R., & Kinscher, N. (2012). Communicating Corporate Social Responsibility: Empty Promises or Smart Strategy? In Advances in Advertising Research (Vol. III) (pp. 105–117). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4291-3_9