Abstract
Few other companies in the history of commerce have impacted humanity more than Google. What started out as a search engine conceived by Larry Page and Sergey Brin in the 1990s quickly grew to become much more. How much more? Without deep knowledge about search marketing, technology and psychology, it’s hard to imagine how extensively it influences your life today, let alone how it will guide the evolution of society and business in the future.
Cite
CITATION STYLE
APA
Lyngbø, T. (2016). SEO in the age of digital transformation: What every business leader must know. In Google It: Total Information Awareness (pp. 189–194). Springer New York. https://doi.org/10.1007/978-1-4939-6415-4_4
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