Planning the Political Intervention: Advocacy Campaigns

Abstract

This chapter builds from the five-stage process for developing political strategy introduced in Chap. 5, and adapts it specifically to the process of planning an advocacy campaign. An advocacy campaign is a political change effort focused on bringing about a specific policy change or changes. This process is most relevant to domains 1 and 2, specifically to strategies involving advocating for expanded political power, and for influencing policy agendas and policy decision-making.