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Stratifizierte und segmentierte Opinion Leadership

  • Schenk M
  • Mangold F
Springer Fachmedien Wiesbaden, (2013), 249-262
DOI: 10.1007/978-3-658-00348-7_15
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Schenk, M., & Mangold, F. (2013). Stratifizierte und segmentierte Opinion Leadership. In Stratifizierte und segmentierte Öffentlichkeit (pp. 249–262). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-00348-7_15

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