Agile strategy execution - Creating strategic alignment

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Abstract

In Sun Tzu' s Art of War, the Chinese general laid out five simple requirements for victory in battle. Military metaphors do not always translate well in the business world, but one of the five will resonate powerfully with any CEO contemplating strategy and execution. As Sun Tzu put it: He will win whose army is animated by the same spirit throughout all its ranks.1 © 2008 Springer-Verlag Berlin Heidelberg.

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Nichols, R., Bodla, R., & Mark, C. (2008). Agile strategy execution - Creating strategic alignment. In From Strategy to Execution: Turning Accelerated Global Change into Opportunity (pp. 133–150). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-71880-2_7

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