Do Price Comparison Website Practices Involve Ethical Problems? A Preliminary Assessment of the Practices of Price Comparison Websites and Their Operator(S)

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Abstract

Price comparison websites (PCWs) have become established fixtures on the Web but standards and regulations have proven difficult to apply to e-commerce on the World Wide Web. The practices that drive PCWs can be difficult to evaluate and the potential ramifications of these practices combine to potentially raise ethical issues.

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APA

Flores, J. (2015). Do Price Comparison Website Practices Involve Ethical Problems? A Preliminary Assessment of the Practices of Price Comparison Websites and Their Operator(S). In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 50). Springer Nature. https://doi.org/10.1007/978-3-319-11797-3_35

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