Product appearance design based on consumers' Kansei image and fuzzy kano model satisfaction evaluation-case study of air purifier

Abstract

In the product design, it’s crucial to accurately judge the consumer preferences on appearance images, thereby frequently these superior product designs that embody consumer psychological perception could get more attention. Therefore, “kansei images” of air purifier appearance were imported into “C-FKQ Quality Model” entitled with particular “quality attributes” to explore the rela-tionship between kansei images and customer satisfaction in this article. Firstly,16 kansei image adjectives were selected as evaluation index items, subsequently, the 16 kansei image adjectives were categorized as 5 high-attractive qualities, 7 low-attractive qualities and 4 indifferent qualities according the scores degree. And secondly, the air purifier design style with the highest priori-ty is then selected, the creative thinking design methods including basic style information, landscape and biological association are applied to capture the product characteristics and define the air purifier design style direction. Lastly, the determined scheme C gets significantly higher score than the other four schemes in terms of the comprehensive evaluation score, indicating that air purifier product designed in scheme C successfully realized the combination of natural image and actual product design, effectively convey a natural and environmentally friendly feeling to consumers, thereby enhancing green product features and appeal.