Corporate social responsibility in the retail sector: A case from turkey

Abstract

The issue of social responsibility is seen important as humanitarian. At the same time, social responsibility provides advantage on social solidarity. In the last years, trade companies apply the social responsibility projects. Especially, social responsibility is important for the national companies. The companies are able to create a positive image for their brands on the consumers. The companies sacrifice their profits every term and that helps them to realize their social responsibility. So, the companies see the social responsibility projects as a good opportunity to make their image positive. In time, social responsibility actions have become an important factor on creating a positive effect on customer loyalty. Thus that factor encourages the people to consume the products of the companies indirectly. In this project, in order to understand corporate social responsibility approach of Migros Trading Inc. existing and previously completed corporate social responsibility projects of the company are analysed. At the next phase, corporate social responsibility approach of Migros Trading Inc. is evaluated and suggestions offered.