Factor Analyses of Aspects of Individual Volunteer Fund Raising

Abstract

This paper contributes to the growing body of research which reflects the efforts of marketers to apply their expertise to non-business problems. Three sets of variables concerned with fund raising by volunteer soliciters - sales behavior,personal characteristics, and outcomes - were examined to determine underlying factors. The data employed was gathered from 37 of 42 fund raising volunteers for a health-related charitable organization. Eleven factors in total were identified and named. Of the eleven factors, two accounted for 61.7% of the variance in sales behaviors; five accounted for 59% of the variance in personal characteristics; and four accounted for 66% of the variance in outcomes.