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Kundengewinnung und -bindung mit Web 2.0

  • Hass B
  • Walsh G
  • Kilian T
Edited by
  • Hass B
  • Walsh G
  • Kilian T
Kundengewi
Berlin, Heidelberg, Springer Berlin Heidelberg, (2008), 174 - 190
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Hass, B. H., Walsh, G., & Kilian, T. (2008). Kundengewinnung und -bindung mit Web 2.0. In B. H. Hass, G. Walsh, & T. Kilian (Eds.), Web 2.0 - Neue Perspektiven für Marketing und Medien (pp. 174–190). Berlin, Heidelberg: Springer Berlin Heidelberg. Retrieved from http://www.springerlink.com/index/10.1007/978-3-540-73701-8

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