Analysis on wechat-based blended learning in network marketing course

Abstract

Blended learning is an information-based teaching method. This method is applied in network marketing course and verifying its teaching effect is a problem worthy of research. By combining blended learning-related theories, student features, and course requirements, a WeChat-based blended learning pattern applicable to network marketing course was proposed in this study. A teaching design of WeChat-based blended learning was created, followed by a teaching experiment. Quantitative analysis was used to verify the teaching results of the experimental and control classes. Results demonstrate that the learning effect of experimental class adopting WeChat-based blended learning is superior to that of the control class adopting traditional teaching method. WeChatbased blended learning lengthens extracurricular learning time, enhances students' learning interest, and increases the opportunity of student-teacher exchange. This study provides references for developing WeChat-based hybrid learning.