A unique marketing education tool: The marketing in a new era simulation game

Abstract

This article describes a novel grain marketing simulation game called Marketing in a New Era (MINE) that was developed for use in Extension producer meetings and other educational settings. Key benefits of MINE are that users can personalize the game's marketing simulation environment by incorporating information specific to their operations or regions, users receive immediate feedback about their marketing simulation performance, and users can engage in numerous marketing simulations within a short time period.