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A Study of Marketing Communication in Improving the Ability of MSMEs to Survive in the COVID-19 Pandemic: Digital Literacy Perspective

  • Yahya M
  • Elpisah
  • Fahreza M
  • et al.
Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021) (2022) 205
DOI: 10.2991/aebmr.k.220107.039
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Abstract

This study, namely the impact of the COVID-19 outbreak on MSMEs was examined in a qualitative way, while the purpose of this study was to be able to explain how the phenomenon …

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APA

Yahya, Muh., Elpisah, Fahreza, Muh., & Zulfaida. (2022). A Study of Marketing Communication in Improving the Ability of MSMEs to Survive in the COVID-19 Pandemic: Digital Literacy Perspective. In Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021) (Vol. 205). Atlantis Press. https://doi.org/10.2991/aebmr.k.220107.039

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