The paper examines American and Canadian consumer views toward each other’s products before and after the NAFTA. In spite of growing trade between them, the image of domestic products has improved in both countries at the expense of goods from the other - and Japanese products continue to be rated as best. Implications for practice and research are discussed.
CITATION STYLE
Papadopoulos, N., Heslop, L. A., Schlee, R., & Hampton, G. (2015). Product Perceptions in a Free Trade Context: a Before-after U.s.-canada Comparison. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 234–244). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_57
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