Abstract
The attitudinal and demographic characteristics of the downtown worker were examined as they pertain to their shopping behavior in the central business district. These findings are examined in the light of a neglected market segment that may be instrumental in the revitalization of the downtown shopping area.
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CITATION STYLE
APA
Zikmund, W. G., Lundstrom, W. J., & Sciglimpaglia, D. (2016). A Neglected Market Segment in Revitalizing the Central Business District: The Downtown Worker as the Downtown Shopper. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 70–73). Springer Nature. https://doi.org/10.1007/978-3-319-16934-7_17
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