This manuscript justifies, operationalizes, and pilot tests three constructs related to the institutionalization of marketing practices in transitional economies: inter organizational trust, perceived environmental uncertainty, and investment in organizational resources and dynamic knowledge capability building is. Results are largely supportive of the reliability and validity of the scales.
CITATION STYLE
Dominguez, L. V., Pels, J., & Arias, L. (2015). Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices in Transitional Economies*. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 71–75). Springer Nature. https://doi.org/10.1007/978-3-319-11845-1_27
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