The Impact of E-commerce Platform on Shopping Behavior of Consumers from the Perspective of Consumer Behavior--Taking Examples of China’s Double 11 and American Black Friday

Abstract

In recent years, with the continuously growing concept of "Internet +", e-commerce platforms embrace a broader development platform with the collaboration of computers, mobile phones and televisions. Many consumers choose to shop on e-commerce platforms.[1] This paper deeply analyzes the influence of e-commerce platforms on consumers' shopping behavior from the perspective of consumer behavior. Taking China's Double 11 and US Black Friday as examples, it explores how promotion of e-commerce platforms in people's consumption activities can stimulate consumers' desire of purchase, length of time of shopping, status of shopping. Taking this research as a breakthrough point, it aims to explore how e-commerce platforms manipulate consumer psychology and adopt more influential stimulation methods. This paper mainly conducts in-depth research on the impact of e-commerce platforms on consumer shopping through literature analysis and case studies.[2] Therefore, it is clear that the promotions and preparatory activities of the e-commerce platform during a specific time period can stimulate consumers to shop, and bring consumers the material enjoyment and stimulating experience of shopping.