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Universal Pictures’ SWOT Analysis and 4Ps & 4Cs Marketing Strategies in the Post-COVID-19 Era

  • Fei W
  • Zhang Z
  • Deng Q
Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021) (2021) 586
DOI: 10.2991/assehr.k.211020.205
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Abstract

… businesses: film production, Universal Studios, and streaming. This … and vigorously develop streaming media platforms to meet … while promoting movies on streaming platforms. From the …

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Fei, W., Zhang, Z., & Deng, Q. (2021). Universal Pictures’ SWOT Analysis and 4Ps & 4Cs Marketing Strategies in the Post-COVID-19 Era. In Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021) (Vol. 586). Atlantis Press. https://doi.org/10.2991/assehr.k.211020.205

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