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The Influence of Price, Brand Image, and Product Attribute to Consumer Attitude of Fast Food Restaurant in Jakarta

  • Cahyani B
  • Iriani F
Springer Singapore, (2019), 289-302
DOI: 10.1007/978-981-13-2677-6_24
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Abstract

This study aims to determine how the Price, Brand Image, and Product Attribute variables influence on Consumer Attitudes in choosing Fast food Restaurants. This study used questionnaires distributed to 100 sample respondents. The sampling technique used in the …

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Cahyani, B. D., & Iriani, F. (2019). The Influence of Price, Brand Image, and Product Attribute to Consumer Attitude of Fast Food Restaurant in Jakarta. In Contemporary Management and Science Issues in the Halal Industry (pp. 289–302). Springer Singapore. https://doi.org/10.1007/978-981-13-2677-6_24

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