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Comparative Analysis of Galaxy and Xiaomi on Switching Intention Process of Smartphone Using Structural Equation Modeling

  • Pan H
  • Kang M
International Journal of Multimedia and Ubiquitous Engineering (2017) 12(2) 13-28
DOI: 10.14257/ijmue.2017.12.2.02
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Abstract

… The researches on brand loyalty are divided into the attitudinal loyalty and behavioral loyalty. … Brand loyalty is a concept of brand loyalty or psychological commitment and the behavioral …

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APA

Pan, H., & Kang, M.-S. (2017). Comparative Analysis of Galaxy and Xiaomi on Switching Intention Process of Smartphone Using Structural Equation Modeling. International Journal of Multimedia and Ubiquitous Engineering, 12(2), 13–28. https://doi.org/10.14257/ijmue.2017.12.2.02

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