ANALISIS STRATEGI PEMASARAN TEH CELUP WALINI INDUSTRI HILIR TEH PT PERKEBUNAN NUSANTARA VIII (Studi Kasus: Industri Hilir Teh PTPN VIII, Bandung, Jawa Barat)

Abstract

This study departs from the reality of gender relations within the family institution which has to be dikhotomis, causing the pole inequality relations between men and women. Therefore, in this study wanted to dismantle the detail view of some theories, both social and feminist about gender relations in the family. Each of these theories (structural functional, conflict and feminist) has their own viewpoint about the pattern of gender relations in the family. However, simultaneously acknowledging that the social construction of culture remained significant influence on the division of roles are played by men (husbands) and women (wife) in the family institution. This means that the social construction of culture was instrumental in the creation of relations contribute between men and women equally or otherwise occurred inequality.