An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer’s senses.
CITATION STYLE
Krishna, A. (2013). Customer sense: How the 5 senses influence buying behavior. Customer Sense: How the 5 Senses Influence Buying Behavior (pp. 1–185). Palgrave Macmillan. https://doi.org/10.1057/9781137346056
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