Corporate Social Responsibility at Volkswagen Group

Abstract

News of Steve Jobs’ death sent shockwaves through the technology industry, a world that he, in large part, shaped with his career. Apple’s executives are now left with the challenge of how to lead a company, whose identity has been inextricably linked to Jobs’ for decades. The task is formidable, especially when Apple’s fanatically loyal customer base is considerably less certain about what to expect from CEO Tim Cook. That is partly because Apple's culture of secrecy and Jobs’ visibility have combined to make Cook relatively unknown to the public at large. The uncertainty is compounded by the fact that earlier attempts to replace Jobs proved disastrous. Until now, Jobs seems to be the only one to have had that special chemistry required for running Apple.