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GfK MarketingLab – Evaluatives Pretesting in der GfK Testmarktwelt

  • Högl S
  • Hertle T
  • Völtl A
Springer Fachmedien Wiesbaden, (2016), 289-308
DOI: 10.1007/978-3-8349-3857-2_13
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Högl, S., Hertle, T., & Völtl, A. (2016). GfK MarketingLab – Evaluatives Pretesting in der GfK Testmarktwelt. In Handbuch Controlling der Kommunikation (pp. 289–308). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-3857-2_13

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