Skip to main content
Book Chapter

The Industry Challenge: Do You Really Want to Be in This Business?

  • Gassmann O
  • Reepmeyer G
  • von Zedtwitz M
Springer Berlin Heidelberg, (2008), 19-31
DOI: 10.1007/978-3-540-77636-9_2
N/ACitations
Citations of this article
1Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Gassmann, O., Reepmeyer, G., & von Zedtwitz, M. (2008). The Industry Challenge: Do You Really Want to Be in This Business? In Leading Pharmaceutical Innovation (pp. 19–31). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-77636-9_2

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free