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Design, consumption and marketing: outcomes, process, philosophy and future directions

Journal of Marketing Management
DOI: 10.1080/0267257X.2017.1283908
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Beverland, M. B., Gemser, G., & Karpen, I. O. (2017, February 12). Design, consumption and marketing: outcomes, process, philosophy and future directions. Journal of Marketing Management. Routledge. https://doi.org/10.1080/0267257X.2017.1283908

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