Identification of criteria for determining the location of souvenir centers in batam city tourism

Abstract

Batam City as one of the largest city centers in the Riau Islands Province which was previously known as an industrial city, is now starting to turn into a tourism city. However, Batam tourism has not been equipped with a souvenir sales center to introduce Batam city characteristics. The aims of this research is to find out the criteria for determining the location of souvenir centers in Batam City Tourism. The method used in the data collection criteria is voice of customer, which is then analyzed from the statistical level. This research will provide several criteria that can be selected by respondents to determine the criteria for the location of the souvenir center. Based on the research results, it is known that tourists really need a souvenir center in a tourist city such as a complete, comfortable, and safe souvenir center is urgently needed by tourists. This is because souvenirs are part of the process of introducing the culture of an area to tourists. Therefore, the Batam city government needs to pay attention to the needs of tourists who travel to Batam City by providing a souvenir center in the tourist center of Batam City.