Digital innovation based on digital signage: Method, categories and examples

Abstract

Delivery of demand-oriented and accurate information for a person’s interest has been subject of research since many years. In the last years, focus of attention shifted from just-in-time provision of information to context-oriented personalized information supply. Digital signage is one way of context-oriented information supply and summarizes information presentation to a wide audience on large screens. Work presented in this paper brings together technology-oriented work in digital signage and application-oriented work in the housing industry. More concrete, we have developed new digital signage solutions and investigated their potential for providing innovative services to tenants in apartment buildings, i.e. in the housing industry. The main contribution of this work is (1) an overview to innovative digital signage solutions connected to elevators, (2) the categorization of assistance services in the context of digital signage, and (3) application examples from housing industry.