Small and medium enterprises 2.0: Are we there yet?

Abstract

The concept of Enterprise 2.0 relates to the use of Web 2.0 technologies such as blogs, social networks or wikis, in enterprises and it has been at the centre of several debates among the business community. Controversy aside, many enterprises have already openly adopted and supported the implementation of Web 2.0 technologies. This growing interest in the Social Web as a business resource has captured the attention of Small and Medium Enterprises (SMEs). This paper focuses on the adoption of Enterprise 2.0's practices inside SMEs and uses the Portuguese case as an illustration of the current scenario. It examines the implementation of Web 2.0 tools inside Portuguese elite SMEs and provides guiding principles for the general proficiency of SME 2.0. © 2014 Springer International Publishing.