PEMANFAATAN SOCIAL NETWORK ANALYSIS (SNA) UNTUK MENGANALISIS KOLABORASI KARYAWAN PADA PT. ARUM MANDIRI GROUP

Abstract

Industrial growth in Kendal, Central Java made PT. Arum Mandiri Group is trying to improve its business units by optimizing its human resources. One of the improvements in corporate HR is through collaborative communication between employees and leaders. This study aims to identify employee communication network collaboration in PT. Arum Group Mandiri has 3 divisions totaling 43 people by using the Social Network Analysis (SNA) method. The parameters used in this study include density, degree centrality, closeness centrality, and betweenness centrality. The result of this research are density level of 14.9% which is considered to have a weak bond because under 50%. Individual number 31 has the highest of degree centrality with an outdegree value of 15 and indegree of 10, while individual number 25 has the highest closeness centrality with value inCloseness 50.602 and outCloseness value 27.815. Individual number 25 also has the highest centrality betweenness with a value of Betweenness 743,194 and nBetweenness 43,159. The results of this study are collaboration in the social network of each individual which is divided into three work divisions, namely the motorcycle repair division, the car / motorcycle washing division, and the housing division (property) and described in the form of a sociogram.Keywords: colaboration, communication, SNA