This study explores how, by undertaking customer-oriented service analysis, an orthopaedic equipment and medical devices company transitions from service provision to a more product focused approach. Particular attention is drawn to the role of business models and process analysis in company value transition through product-related services and equipment. The analysis of business models indicates the need for a modified framework concentrating on the separation of product and service offerings, in this instance by creating independent single use instruments instead of reusable equipment provision. A number of operating theatres were involved in process analysis and, as a result, the need for a new business model is justified.
CITATION STYLE
Fuglsang, L. (2012). A Platform Innovation in Public Service (pp. 57–60). https://doi.org/10.1007/978-1-4614-1972-3_10
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