Application and Development Trend of Artificial Intelligence in Enterprise Marketing

Abstract

Technology changes life. At present, the application of "artificial intelligence"is becoming more and more popular in enterprise marketing. The application and planning of artificial intelligence has gradually become the core competitiveness of some enterprises in the development process. This paper focuses on "research background", "application of artificial intelligence in enterprise marketing"and "development trend of artificial intelligence in enterprise marketing". It is hoped that "artificial intelligence"will be taken as the breakthrough point to further explore the marketing mode of enterprises in the new era in China, and gradually standardize the application and development of artificial intelligence.