Green Innovative Product and Its Effects on Environmental

Abstract

The presence of green innovative product (GIP) is observed to influence consumers' purchasing decisions as they become more ecologically aware of the effects caused by conventional products' consumption to the environment. This article reviews the concept behind GIP and its effect on consumer's behavior. The article focuses on the meaning and classification of GIP and on how it affects consumer's behavior in terms of their satisfaction, environmental attitude and also purchase. Several issues that arise for customer when they consume GIP will be raised. The article will also address why the industry such as oil and gas needs to cater to the need for GIP and provide basic guidelines on how this is achieved without too much difficulty. The insights are expected to help build our understanding on the importance of GIP to be researched and on the potential of its commercial value that encourages consumers to repeat purchase after consuming it. In addition, the insights may give an idea for government and the industry in forming and formulating appropriate policies as well as increasing public's environmental sensitivity. The article implies the important connection between GIP and individual's identity as well as their ecological beliefs.