Prioritization of Tasks in the Strategy Evaluation Procedure

Abstract

The main goal of the work is to support the marketing strategy using the characteristics created on base of the game theory and uncertain knowledge. In market strategic games we create presumed players who embody the current or upcoming threats in a given economic sphere. Different classifications are therefore subject to these rules. In addition, criteria and parameters are created for the assessment of the scale or intensity (called features across the work), such as the level of certainty, coverage, credibility, believing function, plausibility, suspicion (mistrustability), possibility, etc. In the case of threats, we usually use their range, making them measurable values. Due to the specificity of each of the threats, their basic parameters will be defined differently. For example, the threat of competition resulting from the reduction of prime costs is obviously dangerous when they fall below our costs, and the opposite may be true for marketing expenditure. Many parameters are associated with each other and partly overlap, which can also be included in the parameter definition and estimation. The subject of the analysis partially presented in this article is to pay attention to the advisability and effectiveness of using measurable components (parameters, criteria) in creating the structure of strategic games, i.e. in the assessment of the scale of payoffs of individual players representing the threats as well as our assets. The consists of introduction, four sections and conclusions. In Sects. 2 and 3 we have propositions of characteristics functions which support marketing decision making and in Sect. 4 we have example exploiting proposed strategic.