Measuring the Impact of an AI-Enabled Mobile Application for University Students

Abstract

This study developed an artificial intelligence- (AI-) enabled mobile application for smart services and measured the impact of its use on the quality of automatic services among Umm Al-Qura University students. The research instruments used measured the quality of automatic services. The results of the research indicated that the application has a number of advantages, including encouraging students to actively participate in the learning process and contribute to effective communication between faculty members and students, in addition to providing multiple methods of communication between students. The results also indicated that there were no statistically significant differences at the level of 0.05; this indicates that the faculty type variable did not affect the level of satisfaction of Umm Al-Qura University students with the application, and that gender did not affect the level of satisfaction with the mobile application.