What is Disney worth?

Abstract

This article analyzes the business strategy and financial performance of Disney corporation. Disney is currently the biggest movie company in the industry, and it has just been through the COVID-19 period with the demand of expansion of their business. It is worth to take a deep look at Disney performance to gain an understanding of what strategies Disney is taking and how Disney performed during this unique period of time. I identify Disney strategies by using SWOT analysis and PES Analysis and give a general strategy that Disney has been taken. Next, I give an overview of Disney’s annual report at first. Finally, I project the following recent years’ revenue for Disney. The analysis reveals the Disney’s ability to operate well and generate revenue in the future. Hopefully, implication on business operation in a retail store can be provided, and stakeholders could have a fresh perception on Disney.