This article analyzes the business strategy and financial performance of Disney corporation. Disney is currently the biggest movie company in the industry, and it has just been through the COVID-19 period with the demand of expansion of their business. It is worth to take a deep look at Disney performance to gain an understanding of what strategies Disney is taking and how Disney performed during this unique period of time. I identify Disney strategies by using SWOT analysis and PES Analysis and give a general strategy that Disney has been taken. Next, I give an overview of Disney’s annual report at first. Finally, I project the following recent years’ revenue for Disney. The analysis reveals the Disney’s ability to operate well and generate revenue in the future. Hopefully, implication on business operation in a retail store can be provided, and stakeholders could have a fresh perception on Disney.
CITATION STYLE
Wang, Y. (2022). What is Disney worth? BCP Business & Management, 26, 1117–1126. https://doi.org/10.54691/bcpbm.v26i.2077
Mendeley helps you to discover research relevant for your work.