Abstract
For enterprises today, innovations are the best form of protection against competitors (BULLINGER 2006). The reason is obvious. Innovations make for higher prices and larger market shares because they satisfy customer requirements better than existing products or services, deliver enhanced product quality, or enable the product development time to be accelerated (GÜNTHER & FISCHER 2000, FISCHER 2000 (Fig. 1.1)) - time which can in turn be reinvested. A mere cost reduction, on the other hand, only permits the price range to be lowered. © 2009 Springer-Verlag Berlin Heidelberg.
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CITATION STYLE
Bullinger, H. J., & Warschat, J. (2009). Innovation through new technologies. In Industrial Engineering and Ergonomics: Visions, Concepts, Methods and Tools (pp. 3–11). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-01293-8_1
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