Creating a Feedback Loop Between Persona Development and User Research Towards Better Technology Acceptance

Abstract

This work demonstrates the process of mapping real participants from the co-creation session in the user personas. The personas development that were used in co-creation sessions with older adults is presented. This paper provides also insights into how the ongoing user acceptance evaluation research has created a feedback loop into the development and enhancement of personas. The feedback collected improved the real users versus persona distribution while at the same time could provide early enough insights for the market research and drive the exploitation map.