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Managing and Marketing Wine Destinations with and Through Art: A Framework for Designing Wine Experiences

  • Sigala M
Springer International Publishing, (2019), 221-243
DOI: 10.1007/978-3-030-00437-8_15
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Abstract

… with the tenets of the new service management thinking (Service Dominant Logic) advocating that value cannot be created and embedded in products/services, but it is always co-…

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APA

Sigala, M. (2019). Managing and Marketing Wine Destinations with and Through Art: A Framework for Designing Wine Experiences. In Wine Tourism Destination Management and Marketing (pp. 221–243). Springer International Publishing. https://doi.org/10.1007/978-3-030-00437-8_15

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