The economization of network business models

Abstract

Business activity nowadays is shaped by mechanisms based on emerging, new paradigms, one of which may be a network paradigm. Also, in the current economic crisis, it is particularly important for companies to actively strive for an improvement in performance. The crisis has created a new perspective on management. In the course of the scientific discussion, the author attempts to answer the following questions: What is the result of using the network business model? What is the relationship between the network environment and the network business model used? What is the relationship between the use of the network business model and the resulting specific economic rent? The purpose of this paper is to discuss the term of the economization of company network business models in relation to the expected levels of performance achieved by a company. The author argues that the mechanism of economization of the network business model depends on the specific business context of the company, and that this context shapes the current network environment. In this paper, the interpretative approach has been applied.