Why Sustainable Business Model Innovation?

Abstract

In this chapter, we introduce the purpose and scope of the book. We discuss the problem of sustainability in business and the need for sustainable business model innovations. In doing so, we shed light on three drivers for smarter and more sustainable business models. Thereby, we point forward to the RESTART framework outlined in Part II of the book and the implications for practice and research that are discussed in Part III of the book. We provide an overview of the methodological approach of the book and an outline of how the remainder of the book is structured.