Does Social Risk Amplification Theory Explain the Resistance to COVID-19 Geo-Localization Applications?

  • Nabil Mzoughi M
  • Garrouch K
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Abstract

KSA have launched a mobile application which recognizes if there is a confirmed COVID-19 subject in proximity. Its adoption can be explained by technology acceptance models, but the pandemic context involves also the use of a theory dealing with the health risk. This study adapts the Social Amplification of Risk Framework to verify a model explaining three behaviors: information seeking, preventive behavior and resistance to COVID-19 mobile application Tawakkalna. A survey has been distributed to a sample of 312 individuals living in Saudi Arabia. Findings show that media coverage and perceived risk have an impact on negative affective reactions which influence behavior.

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Nabil Mzoughi, M., & Garrouch, K. (2021). Does Social Risk Amplification Theory Explain the Resistance to COVID-19 Geo-Localization Applications? TEM Journal, 1202–1208. https://doi.org/10.18421/tem103-26

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