This article aims to analyze the history of the concept of Communication, the evolution, and the different approaches from several scientific domains that led to the understanding that we have nowadays about this complex theme. Today, communication is a key issue in modern societies, not just for the individual and the current challenges in the information society, but also when the concept is understood in more complex frameworks such as organizational communication. It is this act, derived from a personal and social need, that allows human beings to live together, to establish contacts with others: the way we relate to other individuals, the greater or lesser effectiveness of these connections, depending on much of our communication skills. After analyzing the concept, the importance of communication in today’s society is evaluated, as well as the most important objectives accordingly to several uses in contemporary contexts and barriers that can affect this process. Article visualizations:
CITATION STYLE
Matias, A., & Cardoso, L. (2021). DEFINING COMMUNICATION: FACTORS AND BARRIERS OF A COMPLEX CONCEPT. European Journal of Management and Marketing Studies, 7(1). https://doi.org/10.46827/ejmms.v7i1.1161
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