Skip to main content
Conference ProceedingsOPEN ACCESS

The research on the logistics service design based on the theory of brand image: A case for FEELER

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2014) 8528 LNCS 47-58
DOI: 10.1007/978-3-319-07308-8_5
0Citations
Citations of this article
5Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

The problems in the domestic logistics industry currently require logistics equipment suppliers to help customers to do the service designwhich is an effective means to enhance corporate brand image on based of the brand image theory by the case of service design through the whole process of logistics equipment manufacturers: FEELER. © 2014 Springer International Publishing.

Author supplied keywords

Cite

CITATION STYLE

APA

Ge, Q., Wang, Y., & Zhou, N. (2014). The research on the logistics service design based on the theory of brand image: A case for FEELER. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8528 LNCS, pp. 47–58). Springer Verlag. https://doi.org/10.1007/978-3-319-07308-8_5

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free