Basic study on kawaii feeling of material perception

Abstract

In the 21st century, the importance of kansei (affective) values has been recognized. However, since few studies have focused on kawaii as a kansei value, we are researching its physical attributes of artificial products. We previously performed experiments on kawaii shapes, colors, and sizes. This article describes our experimental results on kawaii feelings in material perception using virtual objects with various visual textures and actual materials with various tactile textures. © 2013 Springer-Verlag.