ICT Strategy and Micro-Entrepreneurs Growth: The Indonesian Case

Abstract

The importance of Information and Communication Technology has been recognized but often undervalued by small businesses. Furthermore, best practices of ICT use in large companies do not always translate to a small business environment. Few studies have been done at the intersection of ICT and Micro and Small Enterprises (MSEs) in a 'holistic' manner taking into consideration various aspects of ICT adoption and use. The LIAISE framework provides guidelines for investigating various aspects of ICT adoption and use, including ICT literacy, information, and content, access, infrastructure and support, and evaluation. The framework was originally developed for the non-profit sector and has been applied in the small business context by examining MSEs in developing countries. Using a case study in Indonesia, this paper will use LIAISE as an analytical framework to investigate mobile phone adoption and use by micro-entrepreneurs.