Efficiency evaluation of Chinese press and publication listed companies based on DEA model

Abstract

This paper empirically analyzes the performance of 26 listed companies in press and publication industry from 2009 to 2011 by using CCR and BCC model of DEA. The result shows that the industry is growing stably, but the overall efficiency of the whole industry is descending which is composed of stable pure technical efficiency and descending scale efficiency. This paper also gives the policy suggestions that Chinese press and publication industry need to focus on the scale efficiency improvement so that the "big but weak" situation of the national listed companies can be fundamentally changed. © Springer-Verlag Berlin Heidelberg 2014.