Choice of a NeuroIS tool: An AHP-based approach

Abstract

The primary focus of NeuroIS research from a methodological perspective is set on methods and research design, data collection, and data analysis. In this paper, we address a practical problem, related to the data collection phase, namely the choice of a data collection instrument, or a NeuroIS tool. Before making a tool decision, researchers have to carefully study the features of each device, based on specified requirements, in order to select the most suitable tool. Thus, the tool choice becomes a multi-criteria decision making problem. In this paper, we propose an Analytic Hierarchy Process (AHP)-based approach for the selection of a NeuroIS tool. We introduce a framework based on a step-by-step procedure of decision hierarchy creation, followed by the construction of a list of potential measurement tools, and the execution of the AHP decision making process.