… marketing communications strategy to increase its market share? 2. What is the extent of the customer satisfaction of Orange regarding its communication role towards its customers? 3. Does Orange have trained and qualified cadres for reaching to a competitive advantage over …
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CITATION STYLE
Alshare, F. (2018). The Role of the Integrated Marketing Communications in highlighting the competitive advantage in the Jordanian Telecommunication Companies (Orange Company: Study Model). International Journal of Academic Research in Business and Social Sciences, 8(4). https://doi.org/10.6007/ijarbss/v8-i4/4034